{"id":67,"date":"2026-09-24T10:01:00","date_gmt":"2026-09-24T01:01:00","guid":{"rendered":"https:\/\/www.marketingkenkyubu.com\/?p=67"},"modified":"2026-09-18T18:33:14","modified_gmt":"2026-09-18T09:33:14","slug":"sns%e9%81%8b%e7%94%a8%e4%bb%a3%e8%a1%8c%e3%82%92%e5%be%b9%e5%ba%95%e8%a7%a3%e8%aa%ac%ef%bd%9c%e8%b2%bb%e7%94%a8%e7%9b%b8%e5%a0%b4%e3%83%bb%e4%be%9d%e9%a0%bc%e5%85%88%e3%81%ae%e9%81%b8%e3%81%b3","status":"publish","type":"post","link":"https:\/\/www.marketingkenkyubu.com\/?p=67","title":{"rendered":"SNS\u904b\u7528\u4ee3\u884c\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u76f8\u5834\u30fb\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u30fb\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n\n\nSNS\u904b\u7528\u4ee3\u884c\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u76f8\u5834\u30fb\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u30fb\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8<\/title>\n<meta name=\"description\" content=\"SNS\u904b\u7528\u4ee3\u884c\u306e\u696d\u52d9\u5185\u5bb9\u3001\u8cbb\u7528\u76f8\u5834\u3001\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u81ea\u793e\u904b\u7528\u3068\u306e\u9055\u3044\u3001\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u3001\u5951\u7d04\u524d\u306b\u78ba\u8a8d\u3057\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u307e\u3067\u4f01\u696d\u62c5\u5f53\u8005\u5411\u3051\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\">\n<style>\n.ownedmedia-article {\n max-width: 860px;\n margin: 0 auto;\n padding: 24px 18px 60px;\n color: #172033;\n font-family: -apple-system, BlinkMacSystemFont, \"Noto Sans JP\", \"Yu Gothic\", YuGothic, sans-serif;\n line-height: 1.9;\n box-sizing: border-box;\n}\n.ownedmedia-article * { box-sizing: border-box; }\n.ownedmedia-article .eyebrow {\n display: inline-block;\n padding: 5px 12px;\n background: #eff6ff;\n color: #1d4ed8;\n border-radius: 999px;\n font-size: 13px;\n font-weight: 700;\n}\n.ownedmedia-article h1 {\n margin: 14px 0 18px;\n color: #0f172a;\n font-size: clamp(28px, 5vw, 42px);\n line-height: 1.35;\n letter-spacing: .02em;\n}\n.ownedmedia-article .lead {\n margin: 0 0 30px;\n padding: 22px;\n background: #f8fafc;\n border-left: 4px solid #1d4ed8;\n border-radius: 8px;\n}\n.ownedmedia-article h2 {\n margin: 54px 0 22px;\n padding: 13px 16px;\n color: #0f172a;\n font-size: clamp(22px, 4vw, 30px);\n line-height: 1.5;\n border-left: 5px solid #1d4ed8;\n border-bottom: 1px solid #dbe4f0;\n}\n.ownedmedia-article h3 {\n margin: 34px 0 14px;\n color: #163b78;\n font-size: 21px;\n line-height: 1.55;\n}\n.ownedmedia-article p { margin: 0 0 18px; }\n.ownedmedia-article strong { color: #0f3f91; }\n.ownedmedia-article .summary-grid {\n display: grid;\n grid-template-columns: repeat(2, minmax(0, 1fr));\n gap: 14px;\n margin: 24px 0 30px;\n}\n.ownedmedia-article .summary-card {\n padding: 18px;\n border: 1px solid #dbe4f0;\n border-radius: 10px;\n background: #fff;\n}\n.ownedmedia-article .summary-card .num {\n color: #1d4ed8;\n font-size: 13px;\n font-weight: 800;\n}\n.ownedmedia-article .summary-card h3 {\n margin: 5px 0 8px;\n font-size: 18px;\n}\n.ownedmedia-article table {\n width: 100%;\n margin: 22px 0 28px;\n border-collapse: collapse;\n font-size: 15px;\n}\n.ownedmedia-article th,\n.ownedmedia-article td {\n padding: 13px 12px;\n border: 1px solid #dbe4f0;\n text-align: left;\n vertical-align: top;\n}\n.ownedmedia-article th {\n background: #eff6ff;\n color: #173b75;\n font-weight: 700;\n}\n.ownedmedia-article .note {\n margin: 20px 0;\n padding: 18px;\n background: #f8fafc;\n border-radius: 9px;\n font-size: 14px;\n}\n.ownedmedia-article .checklist {\n margin: 20px 0;\n padding: 20px 22px;\n border: 1px solid #cbd8ea;\n border-radius: 10px;\n background: #fff;\n}\n.ownedmedia-article .checklist li { margin: 7px 0; }\n.ownedmedia-article .case {\n margin: 26px 0;\n padding: 24px;\n border: 1px solid #d6e2f2;\n border-radius: 12px;\n background: linear-gradient(135deg, #f8fbff, #fff);\n}\n.ownedmedia-article .case-label {\n display: inline-block;\n margin-bottom: 9px;\n padding: 4px 9px;\n border-radius: 5px;\n background: #1d4ed8;\n color: #fff;\n font-size: 12px;\n font-weight: 700;\n}\n.ownedmedia-article .source {\n margin-top: 10px;\n font-size: 12px;\n color: #64748b;\n}\n.ownedmedia-article .source a {\n color: #1d4ed8;\n word-break: break-all;\n}\n.ownedmedia-article .toc {\n margin: 28px 0 35px;\n padding: 22px;\n border: 1px solid #dbe4f0;\n border-radius: 10px;\n background: #fff;\n}\n.ownedmedia-article .toc-title {\n margin-bottom: 10px;\n color: #0f172a;\n font-weight: 800;\n}\n.ownedmedia-article .toc ol {\n margin: 0;\n padding-left: 22px;\n}\n.ownedmedia-article .toc li { margin: 6px 0; }\n.ownedmedia-article .toc a {\n color: #1d4ed8;\n text-decoration: none;\n}\n.ownedmedia-article .comparison td:first-child {\n font-weight: 700;\n white-space: nowrap;\n}\n.ownedmedia-article .flow {\n display: grid;\n grid-template-columns: repeat(4, minmax(0, 1fr));\n gap: 10px;\n margin: 24px 0 30px;\n}\n.ownedmedia-article .flow-item {\n padding: 15px 10px;\n border: 1px solid #cbd8ea;\n border-radius: 9px;\n background: #f8fbff;\n text-align: center;\n}\n.ownedmedia-article .flow-item strong {\n display: block;\n margin-bottom: 5px;\n font-size: 15px;\n}\n.ownedmedia-article .faq {\n margin: 18px 0;\n padding: 20px;\n border: 1px solid #dbe4f0;\n border-radius: 9px;\n}\n.ownedmedia-article .faq dt {\n margin-bottom: 9px;\n color: #0f172a;\n font-weight: 800;\n}\n.ownedmedia-article .faq dd {\n margin: 0;\n}\n.ownedmedia-article .references {\n margin-top: 50px;\n padding-top: 25px;\n border-top: 1px solid #dbe4f0;\n font-size: 13px;\n}\n.ownedmedia-article .references li { margin: 7px 0; }\n@media (max-width: 640px) {\n .ownedmedia-article { padding: 18px 14px 45px; }\n .ownedmedia-article .summary-grid,\n .ownedmedia-article .flow { grid-template-columns: 1fr; }\n .ownedmedia-article table {\n display: block;\n overflow-x: auto;\n white-space: nowrap;\n }\n .ownedmedia-article .comparison td,\n .ownedmedia-article .comparison th {\n white-space: normal;\n min-width: 110px;\n }\n}\n<\/style>\n\n\n\n<article class=\"ownedmedia-article\">\n\n <span class=\"eyebrow\">SNS\u904b\u7528\u306e\u5b9f\u52d9<\/span>\n <h1>SNS\u904b\u7528\u4ee3\u884c\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u76f8\u5834\u30fb\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u30fb\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8<\/h1>\n\n <p class=\"lead\">\n SNS\u3092\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u5834\u5408\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u958b\u8a2d\u3060\u3051\u3067\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f01\u753b\u3001\u6295\u7a3f\u5236\u4f5c\u3001\u30b3\u30e1\u30f3\u30c8\u5bfe\u5fdc\u3001\u5206\u6790\u3001\u6539\u5584\u307e\u3067\u7d99\u7d9a\u7684\u306b\u904b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\n \u305d\u3053\u3067\u9078\u629e\u80a2\u306b\u306a\u308b\u306e\u304cSNS\u904b\u7528\u4ee3\u884c\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001SNS\u904b\u7528\u4ee3\u884c\u3067\u4f9d\u983c\u3067\u304d\u308b\u696d\u52d9\u3001\u81ea\u793e\u904b\u7528\u3068\u306e\u9055\u3044\u3001\u8cbb\u7528\u3092\u8003\u3048\u308b\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u3001\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u3001\u5951\u7d04\u524d\u306b\u78ba\u8a8d\u3057\u305f\u3044\u4e8b\u9805\u307e\u3067\u6574\u7406\u3057\u307e\u3059\u3002\n <\/p>\n\n <div class=\"toc\">\n <div class=\"toc-title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/div>\n <ol>\n <li><a href=\"#what\">SNS\u904b\u7528\u4ee3\u884c\u3068\u306f<\/a><\/li>\n <li><a href=\"#work\">SNS\u904b\u7528\u4ee3\u884c\u3067\u4f9d\u983c\u3067\u304d\u308b\u696d\u52d9<\/a><\/li>\n <li><a href=\"#merit\">SNS\u904b\u7528\u4ee3\u884c\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n <li><a href=\"#demerit\">SNS\u904b\u7528\u4ee3\u884c\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/a><\/li>\n <li><a href=\"#compare\">\u81ea\u793e\u904b\u7528\u3068SNS\u904b\u7528\u4ee3\u884c\u306e\u9055\u3044<\/a><\/li>\n <li><a href=\"#cost\">SNS\u904b\u7528\u4ee3\u884c\u306e\u8cbb\u7528\u3092\u8003\u3048\u308b\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n <li><a href=\"#selection\">SNS\u904b\u7528\u4ee3\u884c\u4f1a\u793e\u306e\u9078\u3073\u65b9<\/a><\/li>\n <li><a href=\"#case\">SNS\u6d3b\u7528\u306e\u5b9f\u5728\u4e8b\u4f8b<\/a><\/li>\n <li><a href=\"#process\">SNS\u904b\u7528\u4ee3\u884c\u3092\u4f9d\u983c\u3059\u308b\u624b\u9806<\/a><\/li>\n <li><a href=\"#faq\">SNS\u904b\u7528\u4ee3\u884c\u3067\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><\/li>\n <\/ol>\n <\/div>\n\n <h2 id=\"what\">SNS\u904b\u7528\u4ee3\u884c\u3068\u306f<\/h2>\n <p>\n SNS\u904b\u7528\u4ee3\u884c\u3068\u306f\u3001\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u904b\u55b6\u3059\u308bSNS\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u3044\u3066\u3001\u4f01\u753b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3001\u6295\u7a3f\u3001\u5206\u6790\u3001\u6539\u5584\u306a\u3069\u306e\u696d\u52d9\u3092\u5916\u90e8\u306e\u5c02\u9580\u4f1a\u793e\u306a\u3069\u306b\u59d4\u8a17\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\n <\/p>\n <p>\n \u4f9d\u983c\u3067\u304d\u308b\u7bc4\u56f2\u306f\u4f1a\u793e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u6295\u7a3f\u4f5c\u6210\u3060\u3051\u3092\u4f9d\u983c\u3067\u304d\u308b\u5834\u5408\u3082\u3042\u308c\u3070\u3001\u904b\u7528\u65b9\u91dd\u306e\u8a2d\u8a08\u304b\u3089\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u3001\u6539\u5584\u63d0\u6848\u307e\u3067\u4e00\u62ec\u3057\u3066\u4efb\u305b\u3089\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\n <\/p>\n <p>\n \u305d\u306e\u305f\u3081\u3001SNS\u904b\u7528\u4ee3\u884c\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u306f\u300c\u3069\u306e\u4f1a\u793e\u306b\u983c\u3080\u304b\u300d\u3088\u308a\u5148\u306b\u3001\u300c\u793e\u5185\u3067\u3069\u3053\u307e\u3067\u62c5\u5f53\u3057\u3001\u3069\u3053\u304b\u3089\u5916\u90e8\u306b\u4efb\u305b\u308b\u304b\u300d\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n <\/p>\n\n <h2 id=\"work\">SNS\u904b\u7528\u4ee3\u884c\u3067\u4f9d\u983c\u3067\u304d\u308b\u696d\u52d9<\/h2>\n <p>\n SNS\u904b\u7528\u306f\u8907\u6570\u306e\u696d\u52d9\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5916\u6ce8\u7bc4\u56f2\u3092\u6c7a\u3081\u308b\u969b\u306f\u3001\u6295\u7a3f\u5236\u4f5c\u3060\u3051\u3067\u306a\u304f\u3001\u904b\u7528\u524d\u5f8c\u306e\u696d\u52d9\u307e\u3067\u542b\u3081\u3066\u8003\u3048\u308b\u3068\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <div class=\"summary-grid\">\n <div class=\"summary-card\">\n <span class=\"num\">01<\/span>\n <h3>\u6226\u7565\u30fb\u65b9\u91dd\u8a2d\u8a08<\/h3>\n <p>\u76ee\u7684\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u6295\u7a3f\u30c6\u30fc\u30de\u3001\u5a92\u4f53\u3054\u3068\u306e\u5f79\u5272\u306a\u3069\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n <\/div>\n <div class=\"summary-card\">\n <span class=\"num\">02<\/span>\n <h3>\u4f01\u753b\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/h3>\n <p>\u6295\u7a3f\u4f01\u753b\u3001\u539f\u7a3f\u3001\u753b\u50cf\u3001\u52d5\u753b\u306a\u3069\u306e\u5236\u4f5c\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n <\/div>\n <div class=\"summary-card\">\n <span class=\"num\">03<\/span>\n <h3>\u6295\u7a3f\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n <p>\u6295\u7a3f\u4f5c\u696d\u3084\u30b3\u30e1\u30f3\u30c8\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u5bfe\u5fdc\u65b9\u91dd\u306a\u3069\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n <\/div>\n <div class=\"summary-card\">\n <span class=\"num\">04<\/span>\n <h3>\u5206\u6790\u30fb\u6539\u5584<\/h3>\n <p>\u6295\u7a3f\u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3001\u6b21\u306e\u4f01\u753b\u3084\u6295\u7a3f\u5185\u5bb9\u306b\u6539\u5584\u70b9\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n <\/div>\n <\/div>\n\n <table>\n <thead>\n <tr>\n <th>\u696d\u52d9<\/th>\n <th>\u4e3b\u306a\u5185\u5bb9<\/th>\n <th>\u78ba\u8a8d\u3057\u305f\u3044\u70b9<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>\u6226\u7565\u8a2d\u8a08<\/td>\n <td>\u76ee\u7684\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5a92\u4f53\u30fb\u6295\u7a3f\u65b9\u91dd\u306e\u6574\u7406<\/td>\n <td>\u81ea\u793e\u306e\u4e8b\u696d\u76ee\u6a19\u307e\u3067\u8e0f\u307f\u8fbc\u3080\u304b<\/td>\n <\/tr>\n <tr>\n <td>\u4f01\u753b<\/td>\n <td>\u6295\u7a3f\u30c6\u30fc\u30de\u3001\u4f01\u753b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6848\u306e\u4f5c\u6210<\/td>\n <td>\u6708\u9593\u306e\u4f01\u753b\u6570\u3068\u627f\u8a8d\u30d5\u30ed\u30fc<\/td>\n <\/tr>\n <tr>\n <td>\u5236\u4f5c<\/td>\n <td>\u753b\u50cf\u3001\u52d5\u753b\u3001\u6587\u7ae0\u306a\u3069\u306e\u4f5c\u6210<\/td>\n <td>\u5236\u4f5c\u7269\u306e\u4fee\u6b63\u56de\u6570\u3084\u7d20\u6750\u6e96\u5099\u306e\u7bc4\u56f2<\/td>\n <\/tr>\n <tr>\n <td>\u6295\u7a3f<\/td>\n <td>\u6295\u7a3f\u4e88\u7d04\u30fb\u516c\u958b\u30fb\u904b\u7528\u7ba1\u7406<\/td>\n <td>\u6295\u7a3f\u983b\u5ea6\u3068\u516c\u958b\u524d\u78ba\u8a8d\u306e\u65b9\u6cd5<\/td>\n <\/tr>\n <tr>\n <td>\u5206\u6790<\/td>\n <td>\u6570\u5024\u78ba\u8a8d\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6539\u5584\u63d0\u6848<\/td>\n <td>\u5358\u306a\u308b\u5831\u544a\u304b\u6539\u5584\u63d0\u6848\u307e\u3067\u542b\u3080\u304b<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n <h2 id=\"merit\">SNS\u904b\u7528\u4ee3\u884c\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n <h3>\u904b\u7528\u306b\u5fc5\u8981\u306a\u5c02\u9580\u696d\u52d9\u3092\u307e\u3068\u3081\u3066\u4efb\u305b\u3084\u3059\u3044<\/h3>\n <p>\n SNS\u904b\u7528\u3067\u306f\u3001\u6295\u7a3f\u3092\u4f5c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u753b\u3001\u5236\u4f5c\u3001\u6295\u7a3f\u3001\u6570\u5024\u78ba\u8a8d\u3001\u6539\u5584\u3092\u7d99\u7d9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5916\u90e8\u306b\u59d4\u8a17\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u3067\u4e0d\u8db3\u3057\u3066\u3044\u308b\u5c02\u9580\u696d\u52d9\u3092\u88dc\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <h3>\u793e\u5185\u62c5\u5f53\u8005\u306e\u904b\u7528\u5de5\u6570\u3092\u6291\u3048\u3084\u3059\u3044<\/h3>\n <p>\n SNS\u3092\u7d99\u7d9a\u904b\u7528\u3059\u308b\u306b\u306f\u3001\u4f01\u753b\u4f1a\u8b70\u3001\u7d20\u6750\u6e96\u5099\u3001\u5236\u4f5c\u3001\u78ba\u8a8d\u3001\u6295\u7a3f\u3001\u5206\u6790\u306a\u3069\u8907\u6570\u306e\u5de5\u7a0b\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u5916\u90e8\u306b\u696d\u52d9\u3092\u5207\u308a\u51fa\u3059\u3053\u3068\u3067\u3001\u793e\u5185\u62c5\u5f53\u8005\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f01\u753b\u3084\u55b6\u696d\u306a\u3069\u3001\u793e\u5185\u3067\u3057\u304b\u3067\u304d\u306a\u3044\u696d\u52d9\u306b\u6642\u9593\u3092\u914d\u5206\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <h3>\u7b2c\u4e09\u8005\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u3084\u3059\u3044<\/h3>\n <p>\n \u81ea\u793e\u3060\u3051\u3067\u6295\u7a3f\u3092\u8003\u3048\u3066\u3044\u308b\u3068\u3001\u4f01\u696d\u5074\u304c\u4f1d\u3048\u305f\u3044\u60c5\u5831\u306b\u504f\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5916\u90e8\u306e\u904b\u7528\u62c5\u5f53\u8005\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7406\u89e3\u3057\u3084\u3059\u3044\u60c5\u5831\u8a2d\u8a08\u3084\u3001\u6295\u7a3f\u30c7\u30fc\u30bf\u3092\u8e0f\u307e\u3048\u305f\u6539\u5584\u6848\u3092\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <h2 id=\"demerit\">SNS\u904b\u7528\u4ee3\u884c\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n <h3>\u5916\u6ce8\u8cbb\u304c\u767a\u751f\u3059\u308b<\/h3>\n <p>\n SNS\u904b\u7528\u4ee3\u884c\u3067\u306f\u3001\u5f53\u7136\u306a\u304c\u3089\u5916\u90e8\u3078\u306e\u59d4\u8a17\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u6295\u7a3f\u5236\u4f5c\u3060\u3051\u3092\u4f9d\u983c\u3059\u308b\u306e\u304b\u3001\u6226\u7565\u8a2d\u8a08\u304b\u3089\u5206\u6790\u307e\u3067\u4e00\u62ec\u3057\u3066\u4f9d\u983c\u3059\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u5fc5\u8981\u306a\u4e88\u7b97\u306f\u5909\u308f\u308a\u307e\u3059\u3002\n <\/p>\n\n <h3>\u793e\u5185\u306b\u60c5\u5831\u304c\u6b8b\u308a\u306b\u304f\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n <p>\n \u3059\u3079\u3066\u306e\u696d\u52d9\u3092\u5916\u90e8\u306b\u4efb\u305b\u3001\u793e\u5185\u3067\u7d50\u679c\u3084\u5224\u65ad\u7406\u7531\u3092\u5171\u6709\u3057\u306a\u3051\u308c\u3070\u3001\u904b\u7528\u30ce\u30a6\u30cf\u30a6\u304c\u84c4\u7a4d\u3055\u308c\u306b\u304f\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n <\/p>\n <p>\n \u5bfe\u7b56\u3068\u3057\u3066\u3001\u5b9a\u4f8b\u4f1a\u8b70\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u4f01\u753b\u610f\u56f3\u306e\u5171\u6709\u3001\u904b\u7528\u30de\u30cb\u30e5\u30a2\u30eb\u306a\u3069\u3092\u5951\u7d04\u6642\u304b\u3089\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3068\u3001\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u793e\u5185\u306e\u77e5\u8b58\u3092\u63a5\u7d9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <h3>\u81ea\u793e\u3068\u306e\u8a8d\u8b58\u5dee\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n <p>\n SNS\u306f\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306b\u95a2\u3059\u308b\u767a\u4fe1\u3067\u3042\u308b\u305f\u3081\u3001\u5916\u90e8\u62c5\u5f53\u8005\u3060\u3051\u3067\u5224\u65ad\u3067\u304d\u306a\u3044\u5185\u5bb9\u3082\u3042\u308a\u307e\u3059\u3002\u516c\u958b\u524d\u306e\u78ba\u8a8d\u8005\u3001\u8868\u73fe\u30eb\u30fc\u30eb\u3001\u708e\u4e0a\u6642\u306e\u9023\u7d61\u65b9\u6cd5\u3001\u7dca\u6025\u6295\u7a3f\u306e\u5224\u65ad\u8005\u306a\u3069\u3092\u3042\u3089\u304b\u3058\u3081\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n <\/p>\n\n <h2 id=\"compare\">\u81ea\u793e\u904b\u7528\u3068SNS\u904b\u7528\u4ee3\u884c\u306e\u9055\u3044<\/h2>\n\n <table class=\"comparison\">\n <thead>\n <tr>\n <th>\u6bd4\u8f03\u9805\u76ee<\/th>\n <th>\u81ea\u793e\u904b\u7528<\/th>\n <th>SNS\u904b\u7528\u4ee3\u884c<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>\u8cbb\u7528<\/td>\n <td>\u5916\u6ce8\u8cbb\u306f\u6291\u3048\u3084\u3059\u3044\u4e00\u65b9\u3001\u4eba\u4ef6\u8cbb\u3084\u5236\u4f5c\u74b0\u5883\u306a\u3069\u306e\u793e\u5185\u30b3\u30b9\u30c8\u304c\u767a\u751f<\/td>\n <td>\u59d4\u8a17\u7bc4\u56f2\u306b\u5fdc\u3058\u305f\u5916\u6ce8\u8cbb\u304c\u767a\u751f<\/td>\n <\/tr>\n <tr>\n <td>\u5c02\u9580\u6027<\/td>\n <td>\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u3084\u793e\u5185\u6559\u80b2\u306b\u5de6\u53f3\u3055\u308c\u308b<\/td>\n <td>\u5916\u90e8\u306e\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3084\u3059\u3044<\/td>\n <\/tr>\n <tr>\n <td>\u793e\u5185\u5de5\u6570<\/td>\n <td>\u4f01\u753b\u304b\u3089\u5206\u6790\u307e\u3067\u793e\u5185\u3067\u5bfe\u5fdc<\/td>\n <td>\u59d4\u8a17\u7bc4\u56f2\u306b\u5fdc\u3058\u3066\u793e\u5185\u5de5\u6570\u3092\u524a\u6e1b\u3057\u3084\u3059\u3044<\/td>\n <\/tr>\n <tr>\n <td>\u4e8b\u696d\u7406\u89e3<\/td>\n <td>\u793e\u5185\u306b\u84c4\u7a4d\u3055\u308c\u305f\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3084\u3059\u3044<\/td>\n <td>\u60c5\u5831\u5171\u6709\u3068\u3059\u308a\u5408\u308f\u305b\u304c\u5fc5\u8981<\/td>\n <\/tr>\n <tr>\n <td>\u30ce\u30a6\u30cf\u30a6\u84c4\u7a4d<\/td>\n <td>\u793e\u5185\u306b\u6b8b\u3057\u3084\u3059\u3044<\/td>\n <td>\u5171\u6709\u8a2d\u8a08\u3092\u3057\u306a\u3044\u3068\u84c4\u7a4d\u3055\u308c\u306b\u304f\u3044\u5834\u5408\u304c\u3042\u308b<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n <p>\n \u3069\u3061\u3089\u304c\u5fc5\u305a\u512a\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5c02\u4efb\u62c5\u5f53\u8005\u3092\u7f6e\u3051\u308b\u304b\u3001\u5236\u4f5c\u4f53\u5236\u304c\u3042\u308b\u304b\u3001\u3069\u3053\u307e\u3067\u5c02\u9580\u696d\u52d9\u3092\u5916\u90e8\u306b\u4efb\u305b\u305f\u3044\u304b\u306b\u3088\u3063\u3066\u5224\u65ad\u3059\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\n <\/p>\n\n <h2 id=\"cost\">SNS\u904b\u7528\u4ee3\u884c\u306e\u8cbb\u7528\u3092\u8003\u3048\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n <p>\n SNS\u904b\u7528\u4ee3\u884c\u306e\u6599\u91d1\u306f\u4e00\u5f8b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5a92\u4f53\u6570\u3001\u6295\u7a3f\u983b\u5ea6\u3001\u5236\u4f5c\u7269\u3001\u64ae\u5f71\u306e\u6709\u7121\u3001\u30b3\u30e1\u30f3\u30c8\u5bfe\u5fdc\u3001\u5206\u6790\u30fb\u6539\u5584\u306e\u7bc4\u56f2\u306a\u3069\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002\n <\/p>\n\n <div class=\"note\">\n <strong>\u8cbb\u7528\u3092\u898b\u308b\u3068\u304d\u306f\u300c\u6708\u984d\u6599\u91d1\u300d\u3060\u3051\u3067\u6bd4\u8f03\u3057\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><br>\n \u540c\u3058\u6708\u984d\u6599\u91d1\u3067\u3082\u3001\u6295\u7a3f\u672c\u6570\u3001\u753b\u50cf\u30fb\u52d5\u753b\u5236\u4f5c\u3001\u64ae\u5f71\u3001\u30b3\u30e1\u30f3\u30c8\u5bfe\u5fdc\u3001\u5206\u6790\u30ec\u30dd\u30fc\u30c8\u3001\u6539\u5584\u63d0\u6848\u306a\u3069\u306e\u542b\u307e\u308c\u308b\u7bc4\u56f2\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\n <\/div>\n\n <table>\n <thead>\n <tr>\n <th>\u8cbb\u7528\u306b\u5f71\u97ff\u3059\u308b\u9805\u76ee<\/th>\n <th>\u78ba\u8a8d\u5185\u5bb9<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td>\u904b\u7528\u5a92\u4f53\u6570<\/td>\n <td>1\u5a92\u4f53\u306e\u307f\u304b\u3001\u8907\u6570\u5a92\u4f53\u3092\u6a2a\u65ad\u3057\u3066\u904b\u7528\u3059\u308b\u304b<\/td>\n <\/tr>\n <tr>\n <td>\u6295\u7a3f\u672c\u6570<\/td>\n <td>\u6708\u9593\u306e\u6295\u7a3f\u6570\u3068\u3001\u5a92\u4f53\u3054\u3068\u306e\u6295\u7a3f\u983b\u5ea6<\/td>\n <\/tr>\n <tr>\n <td>\u5236\u4f5c\u7bc4\u56f2<\/td>\n <td>\u6587\u7ae0\u3001\u753b\u50cf\u3001\u52d5\u753b\u3001\u64ae\u5f71\u306a\u3069\u306e\u3069\u3053\u307e\u3067\u542b\u3080\u304b<\/td>\n <\/tr>\n <tr>\n <td>\u5206\u6790\u30fb\u6539\u5584<\/td>\n <td>\u6570\u5024\u5831\u544a\u3060\u3051\u304b\u3001\u6539\u5584\u6848\u307e\u3067\u542b\u3080\u304b<\/td>\n <\/tr>\n <tr>\n <td>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5bfe\u5fdc<\/td>\n <td>\u30b3\u30e1\u30f3\u30c8\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3078\u306e\u5bfe\u5fdc\u65b9\u91dd<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n\n <h2 id=\"selection\">SNS\u904b\u7528\u4ee3\u884c\u4f1a\u793e\u306e\u9078\u3073\u65b9<\/h2>\n\n <h3>1. \u81ea\u793e\u3068\u540c\u3058\u696d\u754c\u30fb\u76ee\u7684\u306e\u652f\u63f4\u7d4c\u9a13\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n <p>\n \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u6295\u7a3f\u6570\u3060\u3051\u3067\u306f\u3001\u904b\u7528\u4f1a\u793e\u306e\u5b9f\u529b\u3092\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002\u81ea\u793e\u3068\u8fd1\u3044\u696d\u754c\u3084\u5546\u6750\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u76ee\u7684\u306b\u5bfe\u3057\u3066\u904b\u7528\u3057\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\n <\/p>\n\n <h3>2. \u904b\u7528\u7bc4\u56f2\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n <p>\n \u300cSNS\u904b\u7528\u4e00\u5f0f\u300d\u3068\u3044\u3046\u8868\u73fe\u3060\u3051\u3067\u5224\u65ad\u305b\u305a\u3001\u6226\u7565\u8a2d\u8a08\u3001\u4f01\u753b\u3001\u5236\u4f5c\u3001\u6295\u7a3f\u3001\u30b3\u30e1\u30f3\u30c8\u5bfe\u5fdc\u3001\u5206\u6790\u3001\u6539\u5584\u306e\u3069\u3053\u307e\u3067\u304c\u5951\u7d04\u7bc4\u56f2\u306a\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\n <\/p>\n\n <h3>3. \u30ec\u30dd\u30fc\u30c8\u304c\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u8a2d\u8a08\u304b\u78ba\u8a8d\u3059\u308b<\/h3>\n <p>\n \u30ec\u30dd\u30fc\u30c8\u306b\u6570\u5024\u304c\u4e26\u3093\u3067\u3044\u308b\u3060\u3051\u3067\u306f\u3001\u6b21\u306e\u65bd\u7b56\u3092\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002\u300c\u4f55\u304c\u8d77\u304d\u305f\u304b\u300d\u300c\u306a\u305c\u8d77\u304d\u305f\u304b\u300d\u300c\u6b21\u306b\u4f55\u3092\u5909\u3048\u308b\u304b\u300d\u307e\u3067\u78ba\u8a8d\u3067\u304d\u308b\u904b\u7528\u4f53\u5236\u304c\u671b\u307e\u308c\u307e\u3059\u3002\n <\/p>\n\n <h3>4. \u81ea\u793e\u306e\u78ba\u8a8d\u8ca0\u62c5\u3082\u78ba\u8a8d\u3059\u308b<\/h3>\n <p>\n \u5916\u6ce8\u3059\u308c\u3070\u793e\u5185\u5de5\u6570\u304c\u30bc\u30ed\u306b\u306a\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d20\u6750\u63d0\u4f9b\u3001\u6295\u7a3f\u5185\u5bb9\u306e\u78ba\u8a8d\u3001\u64ae\u5f71\u3078\u306e\u5354\u529b\u3001\u5b9a\u4f8b\u4f1a\u8b70\u306a\u3069\u3001\u81ea\u793e\u5074\u306b\u5fc5\u8981\u306a\u696d\u52d9\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3068\u904b\u7528\u958b\u59cb\u5f8c\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002\n <\/p>\n\n <h3>5. \u30ea\u30b9\u30af\u5bfe\u5fdc\u306e\u4f53\u5236\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n <p>\n SNS\u3067\u306f\u6295\u7a3f\u5185\u5bb9\u3078\u306e\u6307\u6458\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u4e0a\u306e\u30c8\u30e9\u30d6\u30eb\u306a\u3069\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306e\u9023\u7d61\u7d4c\u8def\u3001\u6295\u7a3f\u505c\u6b62\u306e\u5224\u65ad\u8005\u3001\u5bfe\u5fdc\u65b9\u91dd\u306a\u3069\u3092\u4e8b\u524d\u306b\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\n <\/p>\n\n <div class=\"checklist\">\n <strong>SNS\u904b\u7528\u4ee3\u884c\u4f1a\u793e\u3092\u6bd4\u8f03\u3059\u308b\u3068\u304d\u306e\u78ba\u8a8d\u9805\u76ee<\/strong>\n <ul>\n <li>\u904b\u7528\u76ee\u7684\u3068KPI\u3092\u5171\u6709\u3067\u304d\u308b\u304b<\/li>\n <li>\u5e0c\u671b\u3059\u308b\u5a92\u4f53\u306e\u904b\u7528\u7d4c\u9a13\u304c\u3042\u308b\u304b<\/li>\n <li>\u6295\u7a3f\u4f01\u753b\u304b\u3089\u5236\u4f5c\u307e\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u304b<\/li>\n <li>\u52d5\u753b\u5236\u4f5c\u3084\u64ae\u5f71\u304c\u5fc5\u8981\u306a\u5834\u5408\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b<\/li>\n <li>\u5206\u6790\u7d50\u679c\u3092\u6539\u5584\u65bd\u7b56\u306b\u3064\u306a\u3052\u3089\u308c\u308b\u304b<\/li>\n <li>\u793e\u5185\u78ba\u8a8d\u306e\u56de\u6570\u3084\u65b9\u6cd5\u304c\u660e\u78ba\u304b<\/li>\n <li>\u708e\u4e0a\u30fb\u30c8\u30e9\u30d6\u30eb\u767a\u751f\u6642\u306e\u9023\u7d61\u4f53\u5236\u304c\u3042\u308b\u304b<\/li>\n <li>\u5951\u7d04\u671f\u9593\u3001\u89e3\u7d04\u6761\u4ef6\u3001\u5236\u4f5c\u7269\u306e\u6a29\u5229\u95a2\u4fc2\u304c\u660e\u78ba\u304b<\/li>\n <\/ul>\n <\/div>\n\n <h2 id=\"case\">SNS\u6d3b\u7528\u306e\u5b9f\u5728\u4e8b\u4f8b<\/h2>\n <p>\n SNS\u904b\u7528\u3067\u306f\u3001\u5358\u306b\u6295\u7a3f\u6570\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u5a92\u4f53\u306e\u7279\u6027\u3084\u5e83\u544a\u6a5f\u80fd\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u306e\u9023\u643a\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\n <\/p>\n\n <div class=\"case\">\n <span class=\"case-label\">\u5b9f\u5728\u4e8b\u4f8b<\/span>\n <h3>\u662d\u548c\u7523\u696d\uff1a\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u306e\u9023\u643a\u3068\u5e83\u544a\u6d3b\u7528<\/h3>\n <p>\n \u662d\u548c\u7523\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3068\u9023\u643a\u3057\u3066\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306b\u3088\u308b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5236\u4f5c\u3057\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u3067\u62e1\u5f35\u3059\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002TikTok\u306e\u516c\u5f0f\u4e8b\u4f8b\u3067\u306f\u30012,500\u4e07\u56de\u8d85\u3067\u306f\u306a\u304f<strong>250\u4e07\u56de\u8d85\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30019.7\u4e07\u56de\u8d85\u306e\u52d5\u753b\u8996\u8074<\/strong>\u306a\u3069\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n <\/p>\n <p>\n \u3053\u306e\u4e8b\u4f8b\u304b\u3089\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u3060\u3051\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cf\u7523\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u3068\u306e\u9023\u643a\u3084\u5e83\u544a\u306b\u3088\u308b\u62e1\u5f35\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u65b9\u6cd5\u3082\u691c\u8a0e\u3067\u304d\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\n <\/p>\n <p class=\"source\">\n \u51fa\u5178\uff1aTikTok for Business\u300cShowa Sangyo\u300d<br>\n <a href=\"https:\/\/ads.tiktok.com\/business\/en\/inspiration\/showa-sangyo\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ads.tiktok.com\/business\/en\/inspiration\/showa-sangyo<\/a>\n <\/p>\n <\/div>\n\n <div class=\"case\">\n <span class=\"case-label\">\u5b9f\u5728\u4e8b\u4f8b<\/span>\n <h3>\u30cd\u30b9\u30ec\u65e5\u672c\u300c\u30ad\u30c3\u30c8\u30ab\u30c3\u30c8\u300d\uff1a\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u3092\u8a2d\u8a08<\/h3>\n <p>\n \u30cd\u30b9\u30ec\u65e5\u672c\u306e\u300c\u30ad\u30c3\u30c8\u30ab\u30c3\u30c8\u300d\u3067\u306f\u3001\u8a8d\u77e5\u7372\u5f97\u3060\u3051\u3092\u76ee\u7684\u3068\u305b\u305a\u3001\u30c6\u30ec\u30d3CM\u3084\u5e97\u982dPOP\u306a\u3069\u3068\u9023\u52d5\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002TikTok for Business\u306e\u516c\u5f0f\u4e8b\u4f8b\u3067\u306f\u3001\u300c\u3088\u304f\u3070\u308a\u30c0\u30d6\u30eb\u300d\u306e\u65bd\u7b56\u3067<strong>\u52d5\u753b\u7dcf\u8996\u8074\u6570\u7d049,000\u4e07\u56de<\/strong>\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n <\/p>\n <p>\n SNS\u5358\u4f53\u306e\u6307\u6a19\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8a8d\u77e5\u304b\u3089\u8cfc\u8cb7\u307e\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u5168\u4f53\u306e\u4e2d\u3067SNS\u3092\u4f4d\u7f6e\u4ed8\u3051\u308b\u8003\u3048\u65b9\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002\n <\/p>\n <p class=\"source\">\n \u51fa\u5178\uff1aTikTok for Business\u300c\u30cd\u30b9\u30ec\u65e5\u672c | \u30ad\u30c3\u30c8\u30ab\u30c3\u30c8\u300d<br>\n <a href=\"https:\/\/ads.tiktok.com\/business\/ja\/inspiration\/kitkat\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ads.tiktok.com\/business\/ja\/inspiration\/kitkat<\/a>\n <\/p>\n <\/div>\n\n <div class=\"case\">\n <span class=\"case-label\">\u5b9f\u5728\u4e8b\u4f8b<\/span>\n <h3>TANP\uff1a\u6210\u679c\u306e\u826f\u3044\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u52d5\u753b\u3092\u5e83\u544a\u306b\u6d3b\u7528<\/h3>\n <p>\n \u30ae\u30d5\u30c8\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3059\u308bTANP\u306f\u3001TikTok\u4e0a\u3067\u6210\u679c\u306e\u826f\u3044\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u52d5\u753b\u3092Spark Ads\u3067\u62e1\u5f35\u3059\u308b\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u516c\u5f0f\u4e8b\u4f8b\u3067\u306f\u3001\u540c\u6642\u671f\u306e\u30a4\u30f3\u30d5\u30a3\u30fc\u30c9\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u738767\uff05\u5411\u4e0a\u3001CPA39\uff05\u4f4e\u4e0b<\/strong>\u3068\u3044\u3046\u7d50\u679c\u304c\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n <\/p>\n <p>\n \u3059\u3079\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u7528\u306b\u4e00\u304b\u3089\u4f5c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u3067\u53cd\u5fdc\u306e\u826f\u304b\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u65bd\u7b56\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\n <\/p>\n <p class=\"source\">\n \u51fa\u5178\uff1aTikTok for Business\u300cTANP\u300d<br>\n <a href=\"https:\/\/ads.tiktok.com\/business\/en\/inspiration\/tanp\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/ads.tiktok.com\/business\/en\/inspiration\/tanp<\/a>\n <\/p>\n <\/div>\n\n <p class=\"note\">\n \u203b\u4e0a\u8a18\u306e\u6570\u5024\u306f\u5404\u793e\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u516c\u5f0f\u4e8b\u4f8b\u306e\u63b2\u8f09\u5024\u3067\u3059\u3002\u65bd\u7b56\u6761\u4ef6\u3084\u6bd4\u8f03\u6761\u4ef6\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4ed6\u793e\u304c\u540c\u3058\u6210\u679c\u3092\u5f97\u3089\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\n <\/p>\n\n <h2 id=\"process\">SNS\u904b\u7528\u4ee3\u884c\u3092\u4f9d\u983c\u3059\u308b\u624b\u9806<\/h2>\n <p>\n SNS\u904b\u7528\u4ee3\u884c\u3092\u4f9d\u983c\u3059\u308b\u3068\u304d\u306f\u3001\u3044\u304d\u306a\u308a\u5951\u7d04\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3068\u59d4\u8a17\u7bc4\u56f2\u3092\u6574\u7406\u3057\u3066\u304b\u3089\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n <\/p>\n\n <div class=\"flow\">\n <div class=\"flow-item\"><strong>STEP 1<\/strong>\u76ee\u7684\u30fb\u8ab2\u984c\u3092\u6574\u7406<\/div>\n <div class=\"flow-item\"><strong>STEP 2<\/strong>\u59d4\u8a17\u7bc4\u56f2\u3092\u6c7a\u5b9a<\/div>\n <div class=\"flow-item\"><strong>STEP 3<\/strong>\u4f1a\u793e\u3092\u6bd4\u8f03<\/div>\n <div class=\"flow-item\"><strong>STEP 4<\/strong>\u5951\u7d04\u30fb\u904b\u7528\u958b\u59cb<\/div>\n <\/div>\n\n <h3>STEP1\uff1a\u76ee\u7684\u3068\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b<\/h3>\n <p>\n \u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u8a8d\u77e5\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u63a1\u7528\u3001\u8cfc\u8cb7\u306a\u3069\u3001SNS\u3092\u4f7f\u3063\u3066\u4f55\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u3092\u6574\u7406\u3057\u307e\u3059\u3002\n <\/p>\n\n <h3>STEP2\uff1a\u793e\u5185\u3068\u5916\u90e8\u306e\u5f79\u5272\u3092\u6c7a\u3081\u308b<\/h3>\n <p>\n \u64ae\u5f71\u306f\u793e\u5185\u3001\u4f01\u753b\u3068\u5206\u6790\u306f\u5916\u90e8\u3001\u6295\u7a3f\u78ba\u8a8d\u306f\u793e\u5185\u306a\u3069\u3001\u5f79\u5272\u5206\u62c5\u3092\u5177\u4f53\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u898b\u7a4d\u3082\u308a\u306e\u6bd4\u8f03\u3082\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\n <\/p>\n\n <h3>STEP3\uff1a\u8907\u6570\u793e\u306e\u63d0\u6848\u5185\u5bb9\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n <p>\n \u6599\u91d1\u3060\u3051\u3067\u306a\u304f\u3001\u62c5\u5f53\u8005\u3001\u904b\u7528\u4f53\u5236\u3001\u5236\u4f5c\u7bc4\u56f2\u3001\u5206\u6790\u65b9\u6cd5\u3001\u6539\u5584\u63d0\u6848\u3001\u5b9f\u7e3e\u3001\u9023\u7d61\u4f53\u5236\u306a\u3069\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002\n <\/p>\n\n <h3>STEP4\uff1a\u5951\u7d04\u6761\u4ef6\u3068\u904b\u7528\u30eb\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n <p>\n \u5951\u7d04\u671f\u9593\u3001\u7d0d\u54c1\u7269\u3001\u4fee\u6b63\u56de\u6570\u3001\u7d20\u6750\u306e\u6a29\u5229\u95a2\u4fc2\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u6a29\u9650\u3001\u7dca\u6025\u6642\u306e\u5bfe\u5fdc\u306a\u3069\u3092\u78ba\u8a8d\u3057\u305f\u3046\u3048\u3067\u904b\u7528\u3092\u958b\u59cb\u3057\u307e\u3059\u3002\n <\/p>\n\n <h2 id=\"faq\">SNS\u904b\u7528\u4ee3\u884c\u3067\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n <div class=\"faq\">\n <dl>\n <dt>Q. SNS\u904b\u7528\u4ee3\u884c\u306f\u3069\u306e\u3088\u3046\u306a\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u304b\uff1f<\/dt>\n <dd>\u793e\u5185\u306bSNS\u904b\u7528\u306e\u5c02\u9580\u4eba\u6750\u304c\u3044\u306a\u3044\u4f01\u696d\u3001\u62c5\u5f53\u8005\u306e\u5de5\u6570\u3092\u6291\u3048\u305f\u3044\u4f01\u696d\u3001\u4f01\u753b\u304b\u3089\u5206\u6790\u307e\u3067\u4e00\u8cab\u3057\u305f\u904b\u7528\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u305f\u3044\u4f01\u696d\u306a\u3069\u304c\u691c\u8a0e\u3057\u3084\u3059\u3044\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/dd>\n <\/dl>\n <\/div>\n\n <div class=\"faq\">\n <dl>\n <dt>Q. \u6295\u7a3f\u3060\u3051\u3092\u5916\u6ce8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304b\uff1f<\/dt>\n <dd>\u53ef\u80fd\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4f1a\u793e\u306b\u3088\u3063\u3066\u5bfe\u5fdc\u7bc4\u56f2\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u6295\u7a3f\u539f\u7a3f\u3060\u3051\u3001\u753b\u50cf\u5236\u4f5c\u3060\u3051\u3001\u6295\u7a3f\u4f5c\u696d\u3060\u3051\u306a\u3069\u3001\u5fc5\u8981\u306a\u696d\u52d9\u3092\u660e\u78ba\u306b\u3057\u3066\u76f8\u8ac7\u3059\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u3002<\/dd>\n <\/dl>\n <\/div>\n\n <div class=\"faq\">\n <dl>\n <dt>Q. SNS\u904b\u7528\u4ee3\u884c\u306a\u3089\u5fc5\u305a\u6210\u679c\u304c\u51fa\u307e\u3059\u304b\uff1f<\/dt>\n <dd>\u5fc5\u305a\u6210\u679c\u304c\u51fa\u308b\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002\u6210\u679c\u306f\u76ee\u7684\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u904b\u7528\u4f53\u5236\u3001\u7d99\u7d9a\u671f\u9593\u306a\u3069\u8907\u6570\u306e\u8981\u56e0\u306b\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002\u59d4\u8a17\u5148\u3092\u9078\u3076\u969b\u306f\u3001\u6210\u679c\u4fdd\u8a3c\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3068\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/dd>\n <\/dl>\n <\/div>\n\n <div class=\"faq\">\n <dl>\n <dt>Q. SNS\u904b\u7528\u4ee3\u884c\u3092\u9078\u3076\u3068\u304d\u306b\u4e00\u756a\u91cd\u8981\u306a\u3053\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/dt>\n <dd>\u81ea\u793e\u306e\u76ee\u7684\u3068\u59d4\u8a17\u5148\u306e\u904b\u7528\u65b9\u91dd\u304c\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u6295\u7a3f\u6570\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3069\u306e\u5a92\u4f53\u3092\u4f7f\u3044\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u3069\u306e\u6307\u6a19\u3092\u898b\u3066\u6539\u5584\u3059\u308b\u306e\u304b\u307e\u3067\u78ba\u8a8d\u3059\u308b\u3068\u6bd4\u8f03\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/dd>\n <\/dl>\n <\/div>\n\n <h2>SNS\u904b\u7528\u4ee3\u884c\u306f\u300c\u4f5c\u696d\u306e\u5916\u6ce8\u300d\u3067\u306f\u306a\u304f\u300c\u904b\u7528\u4f53\u5236\u300d\u3067\u9078\u3076<\/h2>\n <p>\n SNS\u904b\u7528\u4ee3\u884c\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u3001\u6599\u91d1\u3084\u6295\u7a3f\u672c\u6570\u3060\u3051\u3067\u6bd4\u8f03\u3059\u308b\u3068\u3001\u81ea\u793e\u306b\u5fc5\u8981\u306a\u652f\u63f4\u3068\u306e\u30df\u30b9\u30de\u30c3\u30c1\u304c\u8d77\u3053\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\n <\/p>\n <p>\n \u91cd\u8981\u306a\u306e\u306f\u3001\u76ee\u7684\u306e\u6574\u7406\u304b\u3089\u4f01\u753b\u3001\u5236\u4f5c\u3001\u6295\u7a3f\u3001\u5206\u6790\u3001\u6539\u5584\u307e\u3067\u3001\u3069\u3053\u3092\u5916\u90e8\u306b\u4efb\u305b\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\n <\/p>\n <p>\n \u307e\u305f\u3001SNS\u306e\u904b\u7528\u6210\u679c\u306f\u6295\u7a3f\u5358\u4f53\u3067\u306f\u306a\u304f\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3068\u306e\u9023\u643a\u306a\u3069\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u308a\u307e\u3059\u3002\u5916\u90e8\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u3076\u969b\u306f\u3001\u5358\u306a\u308b\u4f5c\u696d\u4ee3\u884c\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u4e8b\u696d\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u904b\u7528\u3092\u6539\u5584\u3067\u304d\u308b\u4f53\u5236\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\n <\/p>\n\n <div class=\"references\">\n <strong>\u53c2\u8003\u60c5\u5831<\/strong>\n <ul>\n <li>TikTok for Business\u300cShowa Sangyo\u300d<\/li>\n <li>TikTok for Business\u300c\u30cd\u30b9\u30ec\u65e5\u672c | \u30ad\u30c3\u30c8\u30ab\u30c3\u30c8\u300d<\/li>\n <li>TikTok for Business\u300cTANP\u300d<\/li>\n <li>GROP\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u5916\u6ce8\u3059\u3079\u304d\uff1f\u4ee3\u7406\u5e97\u3068\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u306e\u9055\u3044\u300d<\/li>\n <\/ul>\n <\/div>\n\n<\/article>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"SNS\u904b\u7528\u4ee3\u884c\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u76f8\u5834\u30fb\u4f9d\u983c\u5148\u306e\u9078\u3073\u65b9\u30fb\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8 SNS\u904b\u7528\u306e\u5b9f\u52d9 SNS\u904b\u7528\u4ee3\u884c\u3092\u5fb9\u5e95\u89e3\u8aac\uff5c\u8cbb\u7528\u76f8\u5834\u30fb\u4f9d...","protected":false},"author":2,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67"}],"version-history":[{"count":2,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions"}],"predecessor-version":[{"id":181,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/67\/revisions\/181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}