{"id":311,"date":"2026-10-16T10:19:00","date_gmt":"2026-10-16T01:19:00","guid":{"rendered":"https:\/\/www.marketingkenkyubu.com\/?p=311"},"modified":"2026-09-30T14:28:27","modified_gmt":"2026-09-30T05:28:27","slug":"btob%e3%81%aesns%e6%b4%bb%e7%94%a8%e3%81%a8%e3%81%af%ef%bc%9f%e7%9b%ae%e7%9a%84%e3%83%bb%e5%aa%92%e4%bd%93%e9%81%b8%e3%81%b3%e3%83%bb%e4%bc%81%e6%a5%ad%e4%ba%8b%e4%be%8b%e3%83%bb%e6%88%90%e6%9e%9c","status":"publish","type":"post","link":"https:\/\/www.marketingkenkyubu.com\/?p=311","title":{"rendered":"BtoB\u306eSNS\u6d3b\u7528\u3068\u306f\uff1f\u76ee\u7684\u30fb\u5a92\u4f53\u9078\u3073\u30fb\u4f01\u696d\u4e8b\u4f8b\u30fb\u6210\u679c\u6e2c\u5b9a\u3092\u89e3\u8aac"},"content":{"rendered":"\n<!DOCTYPE html>\n<html lang=\"ja\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<title>BtoB\u306eSNS\u6d3b\u7528\u3068\u306f\uff1f\u76ee\u7684\u30fb\u5a92\u4f53\u9078\u3073\u30fb\u4f01\u696d\u4e8b\u4f8b\u30fb\u6210\u679c\u6e2c\u5b9a\u3092\u89e3\u8aac<\/title>\n<meta name=\"description\" content=\"BtoB\u306eSNS\u6d3b\u7528\u3092\u3001\u8a8d\u77e5\u30fb\u5546\u54c1\u7406\u89e3\u30fb\u4fe1\u983c\u5f62\u6210\u306e\u89b3\u70b9\u304b\u3089\u89e3\u8aac\u3002\u76ee\u7684\u5225\u306e\u5a92\u4f53\u9078\u3073\u3001\u5b9f\u5728\u4f01\u696d\u306e\u6295\u7a3f\u4e8b\u4f8b\u3001\u5546\u8ac7\u3078\u306e\u8ca2\u732e\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3001\u7d99\u7d9a\u3067\u304d\u308b\u904b\u7528\u4f53\u5236\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\">\n<\/head>\n<body style=\"margin:0;background:#ffffff;color:#243247;font-family:-apple-system,BlinkMacSystemFont,'Noto Sans JP','Yu Gothic',Meiryo,sans-serif;line-height:1.9;\">\n<article style=\"box-sizing:border-box;width:100%;max-width:860px;margin:0 auto;padding:24px 16px 48px;overflow-wrap:anywhere;\">\n\n<header style=\"margin:0 0 30px;\">\n<p style=\"margin:0 0 12px;color:#1D4ED8;font-size:13px;font-weight:700;letter-spacing:0.08em;\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/p>\n<h1 style=\"margin:0 0 18px;color:#0F172A;font-size:clamp(26px,5vw,38px);line-height:1.5;\">BtoB\u306eSNS\u6d3b\u7528\u3068\u306f\uff1f<br>\u76ee\u7684\u30fb\u5a92\u4f53\u9078\u3073\u30fb\u4f01\u696d\u4e8b\u4f8b\u30fb\u6210\u679c\u6e2c\u5b9a\u3092\u89e3\u8aac<\/h1>\n<p style=\"margin:0;color:#64748B;font-size:13px;\">\u66f4\u65b0\u65e5\uff1a<time datetime=\"2026-09-30\">2026\u5e749\u670830\u65e5<\/time><\/p>\n<\/header>\n\n<p style=\"margin:0 0 18px;\"><strong>BtoB\u306eSNS\u6d3b\u7528\u3068\u306f\u3001\u4f01\u696d\u5185\u306e\u62c5\u5f53\u8005\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u4eba\u3078\u60c5\u5831\u3092\u5c4a\u3051\u3001\u8a8d\u77e5\u3001\u5546\u54c1\u7406\u89e3\u3001\u4fe1\u983c\u5f62\u6210\u3092\u7a4d\u307f\u91cd\u306d\u308b\u6d3b\u52d5\u3067\u3059\u3002<\/strong>\u8cc7\u6599\u8acb\u6c42\u3084\u5546\u8ac7\u306e\u7372\u5f97\u306b\u52a0\u3048\u3001\u63a1\u7528\u3084\u65e2\u5b58\u9867\u5ba2\u306e\u652f\u63f4\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;\">\u5927\u5207\u306a\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u6210\u5426\u3092\u5224\u65ad\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u8cfc\u8cb7\u306b\u95a2\u4fc2\u3059\u308b\u4eba\u3078\u5c4a\u3044\u3066\u3044\u308b\u304b\u3001\u691c\u8a0e\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u305d\u306e\u5f8c\u306e\u884c\u52d5\u306b\u7d50\u3073\u4ed8\u3044\u3066\u3044\u308b\u304b\u3092\u5206\u3051\u3066\u6349\u3048\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 28px;\">\u305f\u3068\u3048\u3070\u696d\u52d9\u30b7\u30b9\u30c6\u30e0\u306a\u3089\u3001\u73fe\u5834\u62c5\u5f53\u8005\u306f\u4f7f\u3044\u3084\u3059\u3055\u3001\u7ba1\u7406\u8077\u306f\u696d\u52d9\u6539\u5584\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u90e8\u9580\u306f\u904b\u7528\u3084\u5b89\u5168\u6027\u3092\u6c17\u306b\u3057\u307e\u3059\u3002\u540c\u3058\u5546\u54c1\u3067\u3082\u3001\u76f8\u624b\u306b\u3088\u3063\u3066\u5fc5\u8981\u306a\u8aac\u660e\u306f\u5909\u308f\u308a\u307e\u3059\u3002SNS\u904b\u7528\u306e\u51fa\u767a\u70b9\u306f\u3001\u3053\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n<nav aria-label=\"\u76ee\u6b21\" style=\"padding:20px;background:#F8FAFC;border:1px solid #E2E8F0;border-radius:8px;margin:0 0 36px;\">\n<p style=\"margin:0 0 10px;font-weight:700;color:#0F172A;\">\u76ee\u6b21<\/p>\n<ol style=\"margin:0;padding-left:24px;\">\n<li><a href=\"#role\" style=\"color:#1D4ED8;text-decoration:underline;\">BtoB\u3067SNS\u304c\u679c\u305f\u3059\u5f79\u5272<\/a><\/li>\n<li><a href=\"#objectives\" style=\"color:#1D4ED8;text-decoration:underline;\">\u76ee\u7684\u3068\u5c4a\u3051\u308b\u76f8\u624b\u3092\u6c7a\u3081\u308b<\/a><\/li>\n<li><a href=\"#channels\" style=\"color:#1D4ED8;text-decoration:underline;\">\u5a92\u4f53\u3092\u9078\u3076\u3068\u304d\u306e\u5224\u65ad\u8ef8<\/a><\/li>\n<li><a href=\"#cases\" style=\"color:#1D4ED8;text-decoration:underline;\">\u5b9f\u5728\u4f01\u696d\u306e\u6295\u7a3f\u4e8b\u4f8b<\/a><\/li>\n<li><a href=\"#measurement\" style=\"color:#1D4ED8;text-decoration:underline;\">\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3068\u8003\u3048\u65b9<\/a><\/li>\n<li><a href=\"#operation\" style=\"color:#1D4ED8;text-decoration:underline;\">\u7d99\u7d9a\u3067\u304d\u308b\u904b\u7528\u4f53\u5236<\/a><\/li>\n<li><a href=\"#faq\" style=\"color:#1D4ED8;text-decoration:underline;\">\u3088\u304f\u3042\u308b\u7591\u554f<\/a><\/li>\n<\/ol>\n<\/nav>\n\n<section id=\"role\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">BtoB\u3067SNS\u304c\u679c\u305f\u3059\u5f79\u5272<\/h2>\n<p style=\"margin:0 0 18px;\">BtoB\u3067\u306f\u3001\u60c5\u5831\u3092\u898b\u3064\u3051\u305f\u4eba\u3068\u5951\u7d04\u3092\u6c7a\u3081\u308b\u4eba\u304c\u540c\u3058\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u62c5\u5f53\u8005\u304c\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3001\u4e88\u7b97\u3001\u5c0e\u5165\u8ca0\u8377\u3001\u793e\u5185\u898f\u5b9a\u306a\u3069\u306e\u78ba\u8a8d\u3092\u7d4c\u3066\u3001\u8907\u6570\u306e\u95a2\u4fc2\u8005\u304c\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;\">SNS\u3067\u62c5\u3048\u308b\u306e\u306f\u3001\u3053\u3046\u3057\u305f\u691c\u8a0e\u306e\u524d\u5f8c\u306b\u63a5\u70b9\u3092\u3064\u304f\u308b\u3053\u3068\u3067\u3059\u3002\u8ab2\u984c\u3092\u8a8d\u8b58\u3057\u3066\u3044\u306a\u3044\u4eba\u306b\u306f\u554f\u984c\u306e\u6574\u7406\u3092\u3001\u6bd4\u8f03\u4e2d\u306e\u4eba\u306b\u306f\u5224\u65ad\u6750\u6599\u3092\u3001\u5c0e\u5165\u6e08\u307f\u306e\u4eba\u306b\u306f\u6d3b\u7528\u306e\u30d2\u30f3\u30c8\u3092\u5c4a\u3051\u307e\u3059\u3002<\/p>\n<h3 style=\"margin:26px 0 12px;color:#0F172A;font-size:20px;\">\u5546\u8ac7\u306b\u51fa\u3066\u3053\u306a\u3044\u4eba\u306b\u3082\u3001\u5224\u65ad\u6750\u6599\u304c\u5fc5\u8981<\/h3>\n<p style=\"margin:0 0 18px;\">Edelman\u3068LinkedIn\u306e2025\u5e74\u5171\u540c\u8abf\u67fb\u306f\u3001\u8ca1\u52d9\u3001\u6cd5\u52d9\u3001\u8abf\u9054\u306a\u3069\u3001\u55b6\u696d\u3068\u306e\u63a5\u70b9\u304c\u8868\u306b\u51fa\u306b\u304f\u3044\u95a2\u4fc2\u8005\u306e\u5f71\u97ff\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u4f1d\u3048\u308b\u767a\u4fe1\u304c\u3001\u305d\u3046\u3057\u305f\u4eba\u3005\u306e\u4f01\u696d\u8a55\u4fa1\u306b\u3082\u95a2\u308f\u308b\u3068\u3044\u3046\u5185\u5bb9\u3067\u3059\u3002\u6d77\u5916\u8abf\u67fb\u306e\u305f\u3081\u3001\u65e5\u672c\u306e\u81ea\u793e\u9867\u5ba2\u306b\u3082\u540c\u3058\u50be\u5411\u304c\u5f53\u3066\u306f\u307e\u308b\u304b\u306f\u78ba\u8a8d\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u767a\u4fe1\u5bfe\u8c61\u3092\u73fe\u5834\u62c5\u5f53\u8005\u3060\u3051\u306b\u7d5e\u3089\u306a\u3044\u8996\u70b9\u306f\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;font-size:14px;\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.edelman.com\/expertise\/Business-Marketing\/2025-b2b-thought-leadership-report\" style=\"color:#1D4ED8;text-decoration:underline;\">Edelman\u30fbLinkedIn\u300c2025 B2B Thought Leadership Impact Report\u300d<\/a><\/p>\n<p style=\"margin:0;\">\u305d\u306e\u305f\u3081\u3001\u5546\u54c1\u540d\u3092\u7e70\u308a\u8fd4\u3059\u3060\u3051\u3067\u306f\u8aac\u660e\u304c\u8db3\u308a\u307e\u305b\u3093\u3002\u300c\u3069\u3093\u306a\u8ab2\u984c\u306b\u5411\u304f\u306e\u304b\u300d\u300c\u5c0e\u5165\u6642\u306b\u4f55\u3092\u78ba\u8a8d\u3059\u3079\u304d\u304b\u300d\u300c\u3069\u3093\u306a\u6761\u4ef6\u3067\u306f\u5408\u308f\u306a\u3044\u306e\u304b\u300d\u307e\u3067\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u3067\u5171\u6709\u3057\u3084\u3059\u3044\u60c5\u5831\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n\n<section id=\"objectives\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">\u76ee\u7684\u3068\u5c4a\u3051\u308b\u76f8\u624b\u3092\u6c7a\u3081\u308b<\/h2>\n<p style=\"margin:0 0 20px;\">\u76ee\u7684\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u6295\u7a3f\u306e\u5185\u5bb9\u3068\u8a55\u4fa1\u304c\u66d6\u6627\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u307e\u305a\u306f\u4e3b\u76ee\u7684\u3092\u4e00\u3064\u6c7a\u3081\u3001\u88dc\u52a9\u7684\u306a\u76ee\u7684\u3092\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u52a0\u3048\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u76ee\u7684\u3068\u60c5\u5831\u306e\u7d44\u307f\u5408\u308f\u305b\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n<div style=\"display:flex;flex-wrap:wrap;gap:14px;\">\n<section style=\"box-sizing:border-box;flex:1 1 280px;min-width:0;padding:20px;border:1px solid #CBD5E1;border-radius:8px;\">\n<h3 style=\"margin:0 0 10px;color:#0F172A;font-size:19px;\">\u8a8d\u77e5\u30fb\u60f3\u8d77<\/h3>\n<p style=\"margin:0 0 8px;\">\u307e\u3060\u63a5\u70b9\u306e\u306a\u3044\u62c5\u5f53\u8005\u306b\u3001\u4f1a\u793e\u3068\u5f97\u610f\u9818\u57df\u3092\u899a\u3048\u3066\u3082\u3089\u3046\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:15px;\"><strong>\u5c4a\u3051\u308b\u60c5\u5831\uff1a<\/strong>\u696d\u754c\u306e\u5909\u5316\u3001\u3088\u304f\u3042\u308b\u696d\u52d9\u8ab2\u984c\u3001\u5c02\u9580\u5bb6\u306e\u77ed\u3044\u89e3\u8aac\u3002<\/p>\n<\/section>\n<section style=\"box-sizing:border-box;flex:1 1 280px;min-width:0;padding:20px;border:1px solid #CBD5E1;border-radius:8px;\">\n<h3 style=\"margin:0 0 10px;color:#0F172A;font-size:19px;\">\u5546\u54c1\u7406\u89e3\u30fb\u6bd4\u8f03\u691c\u8a0e<\/h3>\n<p style=\"margin:0 0 8px;\">\u6a5f\u80fd\u3084\u7528\u9014\u3092\u5177\u4f53\u5316\u3057\u3001\u81ea\u793e\u306b\u5408\u3046\u304b\u5224\u65ad\u3057\u3066\u3082\u3089\u3046\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:15px;\"><strong>\u5c4a\u3051\u308b\u60c5\u5831\uff1a<\/strong>\u64cd\u4f5c\u5b9f\u6f14\u3001\u5229\u7528\u6761\u4ef6\u3001\u5c0e\u5165\u524d\u306e\u78ba\u8a8d\u9805\u76ee\u3001\u9867\u5ba2\u306e\u6d3b\u7528\u5185\u5bb9\u3002<\/p>\n<\/section>\n<section style=\"box-sizing:border-box;flex:1 1 280px;min-width:0;padding:20px;border:1px solid #CBD5E1;border-radius:8px;\">\n<h3 style=\"margin:0 0 10px;color:#0F172A;font-size:19px;\">\u4fe1\u983c\u5f62\u6210\u30fb\u5546\u8ac7\u652f\u63f4<\/h3>\n<p style=\"margin:0 0 8px;\">\u691c\u8a0e\u4e2d\u306e\u4e0d\u5b89\u3092\u6e1b\u3089\u3057\u3001\u793e\u5185\u3067\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u6750\u6599\u3092\u5c4a\u3051\u308b\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:15px;\"><strong>\u5c4a\u3051\u308b\u60c5\u5831\uff1a<\/strong>\u8abf\u67fb\u7d50\u679c\u3001\u5c02\u9580\u5bb6\u306e\u898b\u89e3\u3001\u652f\u63f4\u4f53\u5236\u3001\u5b9f\u7e3e\u306e\u6761\u4ef6\u3068\u80cc\u666f\u3002<\/p>\n<\/section>\n<section style=\"box-sizing:border-box;flex:1 1 280px;min-width:0;padding:20px;border:1px solid #CBD5E1;border-radius:8px;\">\n<h3 style=\"margin:0 0 10px;color:#0F172A;font-size:19px;\">\u63a1\u7528\u30fb\u65e2\u5b58\u9867\u5ba2\u652f\u63f4<\/h3>\n<p style=\"margin:0 0 8px;\">\u5fdc\u52df\u524d\u306e\u7406\u89e3\u3092\u6df1\u3081\u305f\u308a\u3001\u5c0e\u5165\u5f8c\u306e\u6d3b\u7528\u3092\u52a9\u3051\u305f\u308a\u3059\u308b\u76ee\u7684\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:15px;\"><strong>\u5c4a\u3051\u308b\u60c5\u5831\uff1a<\/strong>\u4ed5\u4e8b\u306e\u9032\u3081\u65b9\u3001\u793e\u54e1\u306e\u5c02\u9580\u6027\u3001\u4f7f\u3044\u65b9\u306e\u89e3\u8aac\u3001\u3088\u304f\u3042\u308b\u8cea\u554f\u3002<\/p>\n<\/section>\n<\/div>\n\n<h3 style=\"margin:26px 0 12px;color:#0F172A;font-size:20px;\">\u300c\u8ab0\u306b\u3001\u4f55\u3092\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u304b\u300d\u3092\u4e00\u6587\u306b\u3059\u308b<\/h3>\n<p style=\"margin:0 0 18px;\">\u5bfe\u8c61\u3092\u300c\u88fd\u9020\u696d\u306e\u4eba\u300d\u306e\u3088\u3046\u306b\u5e83\u304f\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u6295\u7a3f\u3092\u9078\u3076\u57fa\u6e96\u304c\u5b9a\u307e\u308a\u307e\u305b\u3093\u3002\u90e8\u7f72\u3001\u5f79\u5272\u3001\u56f0\u3063\u3066\u3044\u308b\u5834\u9762\u3001\u691c\u8a0e\u6bb5\u968e\u307e\u3067\u7d5e\u308b\u3068\u3001\u5fc5\u8981\u306a\u60c5\u5831\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p style=\"margin:0;padding:16px 18px;background:#EFF6FF;border-left:3px solid #1D4ED8;\">\u8a2d\u8a08\u4f8b\uff1a\u8907\u6570\u62e0\u70b9\u306e\u60c5\u5831\u96c6\u7d04\u306b\u60a9\u3080\u88fd\u9020\u696d\u306e\u7ba1\u7406\u8077\u306b\u3001\u696d\u52d9\u3092\u6a19\u6e96\u5316\u3059\u308b\u969b\u306e\u78ba\u8a8d\u70b9\u3092\u4f1d\u3048\u3001\u5c0e\u5165\u691c\u8a0e\u306e\u8ad6\u70b9\u3092\u6574\u7406\u3057\u3066\u3082\u3089\u3046\u3002<\/p>\n<p style=\"margin:16px 0 0;\">\u3053\u306e\u4e00\u6587\u304c\u3042\u308c\u3070\u3001\u8a71\u984c\u306b\u306a\u308a\u305d\u3046\u306a\u4f01\u753b\u3067\u3082\u3001\u5bfe\u8c61\u8005\u306e\u5224\u65ad\u306b\u5f79\u7acb\u305f\u306a\u3044\u3082\u306e\u306f\u512a\u5148\u5ea6\u3092\u4e0b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/section>\n\n<section id=\"channels\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">\u5a92\u4f53\u3092\u9078\u3076\u3068\u304d\u306e\u5224\u65ad\u8ef8<\/h2>\n<p style=\"margin:0 0 18px;\">\u5a92\u4f53\u306f\u3001\u5229\u7528\u8005\u306e\u591a\u3055\u3060\u3051\u3067\u6c7a\u3081\u307e\u305b\u3093\u3002<strong>\u5bfe\u8c61\u8005\u304c\u4ed5\u4e8b\u306e\u60c5\u5831\u306b\u63a5\u3059\u308b\u5834\u6240\u3001\u4f1d\u3048\u305f\u3044\u5185\u5bb9\u306b\u5408\u3046\u5f62\u5f0f\u3001\u7d99\u7d9a\u3057\u3066\u5236\u4f5c\u3067\u304d\u308b\u91cf<\/strong>\u306e\u4e09\u3064\u3092\u91cd\u306d\u3066\u9078\u3073\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;\">\u6b21\u306e\u8868\u306f\u904b\u7528\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u76ee\u5b89\u3067\u3059\u3002\u5a92\u4f53\u3054\u3068\u306e\u6210\u679c\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u81ea\u793e\u306e\u53cd\u5fdc\u3092\u8e0f\u307e\u3048\u3066\u8abf\u6574\u3057\u307e\u3059\u3002<\/p>\n\n<table style=\"width:100%;table-layout:fixed;border-collapse:collapse;font-size:14px;line-height:1.75;\">\n<caption style=\"text-align:left;margin:0 0 10px;font-weight:700;color:#0F172A;\">BtoB\u306e\u767a\u4fe1\u5185\u5bb9\u3068\u5a92\u4f53\u306e\u7d44\u307f\u5408\u308f\u305b<\/caption>\n<thead>\n<tr>\n<th scope=\"col\" style=\"width:25%;padding:12px 8px;border:1px solid #CBD5E1;background:#EFF6FF;text-align:left;\">\u5a92\u4f53<\/th>\n<th scope=\"col\" style=\"padding:12px 8px;border:1px solid #CBD5E1;background:#EFF6FF;text-align:left;\">\u691c\u8a0e\u3057\u3084\u3059\u3044\u7528\u9014<\/th>\n<th scope=\"col\" style=\"padding:12px 8px;border:1px solid #CBD5E1;background:#EFF6FF;text-align:left;\">\u9078\u3076\u524d\u306e\u78ba\u8a8d\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">LinkedIn<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u5c02\u9580\u77e5\u8b58\u3001\u4f01\u696d\u306e\u898b\u89e3\u3001\u6d77\u5916\u3092\u542b\u3080\u30d3\u30b8\u30cd\u30b9\u63a5\u70b9\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u5bfe\u8c61\u696d\u7a2e\u30fb\u8077\u7a2e\u304c\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">X<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u306e\u89e3\u8aac\u3001\u30a4\u30d9\u30f3\u30c8\u60c5\u5831\u3001\u65e5\u5e38\u7684\u306a\u5bfe\u8a71\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u5bfe\u8c61\u8005\u306e\u4f1a\u8a71\u3092\u628a\u63e1\u3057\u3001\u53cd\u5fdc\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">YouTube<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u64cd\u4f5c\u5b9f\u6f14\u3001\u6280\u8853\u89e3\u8aac\u3001\u9577\u3081\u306e\u8b1b\u7fa9\u3084\u5bfe\u8ac7\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u64ae\u5f71\u30fb\u7de8\u96c6\u30fb\u60c5\u5831\u66f4\u65b0\u3092\u7d99\u7d9a\u3067\u304d\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">Instagram<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u88fd\u54c1\u306e\u4f7f\u7528\u5834\u9762\u3001\u5236\u4f5c\u5de5\u7a0b\u3001\u8077\u5834\u3084\u793e\u54e1\u306e\u7d39\u4ecb\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u5199\u771f\u30fb\u52d5\u753b\u3067\u8aac\u660e\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">Facebook<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u4f01\u696d\u6d3b\u52d5\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u65e2\u5b58\u306e\u95a2\u4fc2\u8005\u3078\u306e\u60c5\u5831\u767a\u4fe1\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u9867\u5ba2\u3084\u696d\u754c\u306e\u95a2\u4fc2\u8005\u306b\u5229\u7528\u5b9f\u614b\u304c\u3042\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">TikTok<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u77ed\u3044\u5b9f\u6f14\u3001\u4ed5\u4e8b\u306e\u7d39\u4ecb\u3001\u5c02\u9580\u77e5\u8b58\u306e\u5165\u308a\u53e3\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u77ed\u5c3a\u3067\u3082\u5185\u5bb9\u304c\u6b63\u78ba\u306b\u4f1d\u308f\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">Threads<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u62c5\u5f53\u8005\u306e\u8996\u70b9\u3001\u8eab\u8fd1\u306a\u696d\u52d9\u8ab2\u984c\u306b\u95a2\u3059\u308b\u5bfe\u8a71\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u5bfe\u8c61\u8005\u3068\u306e\u7d99\u7d9a\u7684\u306a\u4f1a\u8a71\u304c\u751f\u307e\u308c\u308b\u304b\u3002<\/td>\n<\/tr>\n<tr>\n<th scope=\"row\" style=\"padding:12px 8px;border:1px solid #CBD5E1;text-align:left;\">LINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8<\/th>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u767b\u9332\u6e08\u307f\u306e\u76f8\u624b\u3078\u306e\u6848\u5185\u3001\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3002<\/td>\n<td style=\"padding:12px 8px;border:1px solid #CBD5E1;\">\u767b\u9332\u3059\u308b\u7406\u7531\u3068\u3001\u53d7\u3051\u53d6\u308a\u305f\u3044\u60c5\u5831\u304c\u3042\u308b\u304b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p style=\"margin:18px 0;\">LinkedIn\u3067\u306f\u4f01\u696d\u30da\u30fc\u30b8\u304b\u3089\u6295\u7a3f\u3092\u767a\u4fe1\u3067\u304d\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u3082\u7d39\u4ecb\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6a5f\u80fd\u304c\u3042\u308b\u3053\u3068\u3068\u81ea\u793e\u306e\u9867\u5ba2\u304c\u305d\u3053\u3067\u60c5\u5831\u53ce\u96c6\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u5225\u3067\u3059\u3002\u5a92\u4f53\u306e\u4ed5\u69d8\u3068\u9867\u5ba2\u306e\u884c\u52d5\u3092\u4e21\u65b9\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;font-size:14px;\">\u6a5f\u80fd\u60c5\u5831\uff1a<a href=\"https:\/\/business.linkedin.com\/advertise\/linkedin-pages\" style=\"color:#1D4ED8;text-decoration:underline;\">LinkedIn\u516c\u5f0f\u300cCreate a LinkedIn Company Page\u300d<\/a><\/p>\n<p style=\"margin:0;\">\u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u306a\u3089\u3001\u6700\u521d\u306f\u4e3b\u5a92\u4f53\u3092\u4e00\u3064\u306b\u7d5e\u308b\u3068\u3001\u4f01\u753b\u3068\u632f\u308a\u8fd4\u308a\u306b\u6642\u9593\u3092\u4f7f\u3048\u307e\u3059\u3002\u9577\u3044\u89e3\u8aac\u3092\u52d5\u753b\u306b\u3001\u8981\u70b9\u3092\u77ed\u6587\u306b\u3059\u308b\u306a\u3069\u3001\u540c\u3058\u53d6\u6750\u7d20\u6750\u3092\u5f62\u5f0f\u306b\u5408\u308f\u305b\u3066\u7de8\u96c6\u3059\u308b\u65b9\u6cd5\u3082\u6709\u52b9\u3067\u3059\u3002<\/p>\n<\/section>\n\n<section id=\"cases\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">\u5b9f\u5728\u4f01\u696d\u306e\u6295\u7a3f\u4e8b\u4f8b\uff1a\u5c02\u9580\u6027\u3092\u3069\u3046\u4f1d\u3048\u308b\u304b<\/h2>\n<p style=\"margin:0 0 22px;\">\u5b9f\u969b\u306e\u4f01\u696d\u6295\u7a3f\u3092\u898b\u308b\u3068\u3001\u5c02\u9580\u6027\u306e\u4f1d\u3048\u65b9\u3092\u5177\u4f53\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u516c\u958b\u6295\u7a3f\u306e\u5185\u5bb9\u3068\u3001\u305d\u3053\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u5de5\u592b\u3092\u5206\u3051\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002\u500b\u5225\u6295\u7a3f\u306b\u3088\u308b\u5546\u8ac7\u6570\u3084\u58f2\u4e0a\u3078\u306e\u52b9\u679c\u306f\u3001\u78ba\u8a8d\u3067\u304d\u305f\u516c\u958b\u60c5\u5831\u306b\u306f\u793a\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n<section style=\"padding:22px 18px;border:1px solid #CBD5E1;border-radius:8px;margin:0 0 18px;\">\n<p style=\"margin:0 0 8px;color:#1D4ED8;font-size:13px;font-weight:700;\">\u4e8b\u4f8b 01 \uff0f HubSpot<\/p>\n<h3 style=\"margin:0 0 14px;color:#0F172A;font-size:21px;line-height:1.6;\">\u8abf\u67fb\u3092\u3001\u62c5\u5f53\u8005\u304c\u77e5\u308a\u305f\u3044\u554f\u3044\u306b\u5909\u3048\u308b<\/h3>\n<p style=\"margin:0 0 14px;\"><strong>\u6295\u7a3f\u306e\u5185\u5bb9\uff1a<\/strong>HubSpot\u306fLinkedIn\u3067\u300c2026 State of Marketing Report\u300d\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u30021,500\u4eba\u4ee5\u4e0a\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u306b\u89e6\u308c\u3001AI\u6642\u4ee3\u306b\u3069\u306e\u6226\u7565\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u8ad6\u70b9\u3068\u3057\u3066\u63d0\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 14px;\"><strong>\u8aad\u307f\u53d6\u308c\u308b\u5de5\u592b\uff1a<\/strong>\u30ec\u30dd\u30fc\u30c8\u540d\u3060\u3051\u3092\u544a\u77e5\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u4eca\u3001\u4f55\u304c\u6709\u52b9\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8aad\u8005\u306e\u7591\u554f\u3092\u5148\u306b\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u60c5\u5831\u3092\u8aad\u3080\u7406\u7531\u304c\u4f1d\u308f\u308b\u69cb\u6210\u3067\u3059\u3002<\/p>\n<p style=\"margin:0 0 14px;\"><strong>\u81ea\u793e\u3078\u306e\u5fdc\u7528\uff1a<\/strong>\u72ec\u81ea\u8abf\u67fb\u304c\u306a\u304f\u3066\u3082\u3001\u554f\u3044\u5408\u308f\u305b\u3067\u7e70\u308a\u8fd4\u3057\u805e\u304b\u308c\u308b\u7591\u554f\u3084\u3001\u8a31\u8afe\u3092\u5f97\u305f\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u8d77\u70b9\u306b\u3067\u304d\u307e\u3059\u3002\u5bfe\u8c61\u3084\u6761\u4ef6\u3092\u660e\u8a18\u3057\u3001\u5c11\u6570\u306e\u58f0\u3092\u696d\u754c\u5168\u4f53\u306e\u50be\u5411\u3068\u3057\u3066\u6271\u308f\u306a\u3044\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:14px;\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.linkedin.com\/posts\/hubspot_2026-state-of-marketing-report-activity-7431743958549942272-5xtp\" style=\"color:#1D4ED8;text-decoration:underline;\">HubSpot\u516c\u5f0fLinkedIn\u6295\u7a3f\u300c2026 State of Marketing Report\u300d<\/a><\/p>\n<\/section>\n\n<section style=\"padding:22px 18px;border:1px solid #CBD5E1;border-radius:8px;\">\n<p style=\"margin:0 0 8px;color:#1D4ED8;font-size:13px;font-weight:700;\">\u4e8b\u4f8b 02 \uff0f Edelman<\/p>\n<h3 style=\"margin:0 0 14px;color:#0F172A;font-size:21px;line-height:1.6;\">\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\u8cfc\u8cb7\u95a2\u4fc2\u8005\u306b\u5149\u3092\u5f53\u3066\u308b<\/h3>\n<p style=\"margin:0 0 14px;\"><strong>\u6295\u7a3f\u306e\u5185\u5bb9\uff1a<\/strong>Edelman\u306fLinkedIn\u3067\u3001\u8ca1\u52d9\u3001\u6cd5\u52d9\u3001\u8abf\u9054\u3001\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u8868\u306b\u51fa\u306b\u304f\u3044\u8cfc\u8cb7\u95a2\u4fc2\u8005\u3092\u53d6\u308a\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4eba\u3005\u306e\u7406\u89e3\u3092\u5f97\u308b\u306b\u306f\u3001\u58f2\u308a\u8fbc\u307f\u306b\u504f\u3089\u305a\u3001\u5224\u65ad\u306b\u5f79\u7acb\u3064\u77e5\u898b\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 14px;\"><strong>\u8aad\u307f\u53d6\u308c\u308b\u5de5\u592b\uff1a<\/strong>\u300c\u6c7a\u88c1\u8005\u300d\u3068\u3044\u3046\u5927\u304d\u306a\u8a00\u8449\u3067\u307e\u3068\u3081\u305a\u3001\u5177\u4f53\u7684\u306a\u90e8\u9580\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u8aad\u8005\u306f\u3001\u81ea\u793e\u306e\u63d0\u6848\u304c\u3069\u3053\u3067\u6b62\u307e\u308a\u3084\u3059\u3044\u304b\u3092\u8003\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin:0 0 14px;\"><strong>\u81ea\u793e\u3078\u306e\u5fdc\u7528\uff1a<\/strong>\u55b6\u696d\u3067\u51fa\u305f\u8cea\u554f\u3092\u90e8\u9580\u5225\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u767a\u4fe1\u30c6\u30fc\u30de\u3092\u5897\u3084\u305b\u307e\u3059\u3002\u73fe\u5834\u5411\u3051\u306b\u306f\u64cd\u4f5c\u3001\u7ba1\u7406\u8077\u5411\u3051\u306b\u306f\u904b\u7528\u8ca0\u8377\u3001\u8abf\u9054\u62c5\u5f53\u8005\u5411\u3051\u306b\u306f\u5951\u7d04\u3084\u652f\u63f4\u7bc4\u56f2\u3068\u3001\u8aac\u660e\u306e\u7126\u70b9\u3092\u5909\u3048\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p style=\"margin:0;font-size:14px;\">\u51fa\u5178\uff1a<a href=\"https:\/\/www.linkedin.com\/posts\/edelman_hidden-buyers-behind-the-scenes-stakeholders-activity-7346877990938574848-hs7Y\" style=\"color:#1D4ED8;text-decoration:underline;\">Edelman\u516c\u5f0fLinkedIn\u6295\u7a3f\u300cHow hidden buyers influence B2B purchases\u300d<\/a><\/p>\n<\/section>\n\n<p style=\"margin:20px 0 0;\">\u4e8c\u3064\u306e\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u5546\u54c1\u8aac\u660e\u306e\u524d\u306b\u3001\u8aad\u8005\u304c\u62b1\u3048\u308b\u5224\u65ad\u306e\u96e3\u3057\u3055\u3092\u6271\u3063\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u53d6\u308a\u5165\u308c\u305f\u3044\u306e\u306f\u6295\u7a3f\u306e\u6587\u9762\u305d\u306e\u3082\u306e\u3088\u308a\u3001\u76f8\u624b\u306e\u7591\u554f\u304b\u3089\u60c5\u5831\u3092\u7d44\u307f\u7acb\u3066\u308b\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<\/section>\n\n<section id=\"measurement\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">\u6210\u679c\u306f\u300c\u63a5\u89e6\u30fb\u884c\u52d5\u30fb\u4e8b\u696d\u3078\u306e\u8ca2\u732e\u300d\u306b\u5206\u3051\u3066\u6e2c\u308b<\/h2>\n<p style=\"margin:0 0 18px;\">SNS\u306e\u6210\u679c\u3092\u5546\u8ac7\u6570\u3060\u3051\u3067\u8a55\u4fa1\u3059\u308b\u3068\u3001\u691c\u8a0e\u524d\u306e\u63a5\u70b9\u304c\u898b\u3048\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u8868\u793a\u56de\u6570\u3060\u3051\u3067\u306f\u4e8b\u696d\u306b\u5f79\u7acb\u3063\u3066\u3044\u308b\u304b\u5206\u304b\u308a\u307e\u305b\u3093\u3002\u76ee\u7684\u306b\u5408\u308f\u305b\u3001\u6b21\u306e\u4e09\u6bb5\u968e\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<ol style=\"margin:0 0 20px;padding-left:24px;\">\n<li style=\"margin:0 0 12px;\"><strong>\u63a5\u89e6\uff1a<\/strong>\u30ea\u30fc\u30c1\u3001\u8868\u793a\u56de\u6570\u3001\u52d5\u753b\u306e\u8996\u8074\u72b6\u6cc1\u306a\u3069\u3002\u60c5\u5831\u304c\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u3002<\/li>\n<li style=\"margin:0 0 12px;\"><strong>\u884c\u52d5\uff1a<\/strong>\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3001\u4fdd\u5b58\u3001\u5185\u5bb9\u306b\u8e0f\u307f\u8fbc\u3093\u3060\u8cea\u554f\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u8cc7\u6599\u95b2\u89a7\u306a\u3069\u3002\u95a2\u5fc3\u304c\u5177\u4f53\u5316\u3057\u305f\u304b\u3092\u898b\u308b\u3002<\/li>\n<li style=\"margin:0;\"><strong>\u4e8b\u696d\u3078\u306e\u8ca2\u732e\uff1a<\/strong>\u5bfe\u8c61\u6761\u4ef6\u306b\u5408\u3046\u554f\u3044\u5408\u308f\u305b\u3001\u5546\u8ac7\u5316\u3001\u5fdc\u52df\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u5229\u7528\u4fc3\u9032\u306a\u3069\u3002\u904b\u7528\u76ee\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u7d50\u679c\u3092\u898b\u308b\u3002<\/li>\n<\/ol>\n<p style=\"margin:0 0 18px;\">\u53d6\u5f97\u3067\u304d\u308b\u6307\u6a19\u3068\u5b9a\u7fa9\u306f\u5a92\u4f53\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u52d5\u753b\u306e\u518d\u751f\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u3001\u5b9a\u7fa9\u3092\u78ba\u8a8d\u305b\u305a\u6a2a\u4e26\u3073\u306b\u6bd4\u8f03\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n<h3 style=\"margin:26px 0 12px;color:#0F172A;font-size:20px;\">\u30ea\u30f3\u30af\u7d4c\u7531\u306e\u6210\u679c\u3068\u3001\u5f8c\u304b\u3089\u751f\u307e\u308c\u305f\u6210\u679c\u3092\u5206\u3051\u308b<\/h3>\n<p style=\"margin:0 0 18px;\">\u6295\u7a3f\u5185\u306e\u30ea\u30f3\u30af\u306b\u306f\u3001\u6d41\u5165\u5143\u3092\u8b58\u5225\u3059\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u5a92\u4f53\u3001\u65bd\u7b56\u3001\u6295\u7a3f\u3092\u533a\u5225\u3059\u308b\u547d\u540d\u898f\u5247\u3092\u305d\u308d\u3048\u308b\u3068\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u6574\u7406\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u8a08\u6e2c\u306b\u306f\u3001\u30ea\u30f3\u30af\u5148\u3067\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u8a2d\u5b9a\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p style=\"margin:0 0 18px;font-size:14px;\">\u8a08\u6e2c\u65b9\u6cd5\uff1a<a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=ja\" style=\"color:#1D4ED8;text-decoration:underline;\">Google Analytics\u516c\u5f0f\u300cURL\u751f\u6210\u30c4\u30fc\u30eb\uff1a\u30ab\u30b9\u30bf\u30e0URL\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u300d<\/a><\/p>\n<p style=\"margin:0 0 18px;\">\u305f\u3060\u3057\u3001\u6295\u7a3f\u3092\u898b\u305f\u5f8c\u306b\u793e\u540d\u3092\u691c\u7d22\u3057\u305f\u4eba\u3084\u3001\u793e\u5185\u3067\u5171\u6709\u3055\u308c\u305f\u60c5\u5831\u3092\u8aad\u3093\u3060\u4eba\u307e\u3067\u3001UTM\u3060\u3051\u3067\u6349\u3048\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u554f\u3044\u5408\u308f\u305b\u6642\u306e\u8a8d\u77e5\u7d4c\u8def\u3084\u55b6\u696d\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3082\u88dc\u52a9\u60c5\u5831\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin:0;padding:16px 18px;background:#F8FAFC;border-left:3px solid #64748B;\"><strong>\u8a55\u4fa1\u306e\u6ce8\u610f\u70b9\uff1a<\/strong>SNS\u7d4c\u7531\u3067\u767a\u751f\u3057\u305f\u5546\u8ac7\u3068\u3001\u691c\u8a0e\u4e2d\u306bSNS\u63a5\u70b9\u304c\u3042\u3063\u305f\u5546\u8ac7\u306f\u5206\u3051\u3066\u96c6\u8a08\u3057\u307e\u3059\u3002\u63a5\u70b9\u304c\u78ba\u8a8d\u3067\u304d\u3066\u3082\u3001SNS\u304c\u53d7\u6ce8\u306e\u539f\u56e0\u3060\u3063\u305f\u3068\u307e\u3067\u306f\u65ad\u5b9a\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n<h3 style=\"margin:26px 0 12px;color:#0F172A;font-size:20px;\">\u6570\u5b57\u304c\u60aa\u3044\u3068\u304d\u306f\u3001\u6b62\u307e\u3063\u3066\u3044\u308b\u6bb5\u968e\u3092\u898b\u308b<\/h3>\n<ul style=\"margin:0;padding-left:24px;\">\n<li style=\"margin:0 0 10px;\"><strong>\u5c4a\u3044\u3066\u3044\u306a\u3044\uff1a<\/strong>\u5bfe\u8c61\u8005\u306e\u3044\u308b\u5a92\u4f53\u3001\u30c6\u30fc\u30de\u3001\u898b\u51fa\u3057\u3001\u914d\u4fe1\u65b9\u6cd5\u3092\u898b\u76f4\u3059\u3002<\/li>\n<li style=\"margin:0 0 10px;\"><strong>\u8aad\u307e\u308c\u308b\u304c\u884c\u52d5\u306b\u3064\u306a\u304c\u3089\u306a\u3044\uff1a<\/strong>\u6295\u7a3f\u3068\u30ea\u30f3\u30af\u5148\u306e\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3001\u5fc5\u8981\u306a\u60c5\u5831\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li style=\"margin:0;\"><strong>\u554f\u3044\u5408\u308f\u305b\u306f\u3042\u308b\u304c\u5546\u8ac7\u5316\u3057\u306a\u3044\uff1a<\/strong>\u60f3\u5b9a\u9867\u5ba2\u306e\u6761\u4ef6\u3001\u6295\u7a3f\u304c\u4e0e\u3048\u308b\u671f\u5f85\u3001\u55b6\u696d\u3078\u306e\u5f15\u304d\u7d99\u304e\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<\/section>\n\n<section id=\"operation\" style=\"margin:0 0 38px;\">\n<h2 style=\"margin:0 0 18px;padding-left:14px;border-left:4px solid #1D4ED8;color:#0F172A;font-size:25px;line-height:1.55;\">\u7d99\u7d9a\u3067\u304d\u308b\u904b\u7528\u4f53\u5236\u3092\u3064\u304f\u308b<\/h2>\n<p style=\"margin:0 0 18px;\">BtoB\u306e\u767a\u4fe1\u306b\u306f\u3001\u55b6\u696d\u3001\u958b\u767a\u3001\u5c0e\u5165\u652f\u63f4\u3001\u63a1\u7528\u306a\u3069\u3001\u793e\u5185\u306b\u84c4\u7a4d\u3055\u308c\u305f\u77e5\u8b58\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u5e83\u5831\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3060\u3051\u3067\u984c\u6750\u3092\u8003\u3048\u7d9a\u3051\u308b\u3088\u308a\u3001\u5b9a\u671f\u7684\u306b\u7d20\u6750\u304c\u96c6\u307e\u308b\u4ed5\u7d44\u307f\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n<h3 style=\"margin:24px 0 12px;color:#0F172A;font-size:20px;\">\u4f01\u753b\u306e\u67f1\u306f\u4e09\u3064\u7a0b\u5ea6\u306b\u7d5e\u308b<\/h3>\n<ul style=\"margin:0 0 18px;padding-left:24px;\">\n<li style=\"margin:0 0 8px;\"><strong>\u8ab2\u984c\u3092\u6574\u7406\u3059\u308b\u6295\u7a3f\uff1a<\/strong>\u9867\u5ba2\u304c\u56f0\u3063\u3066\u3044\u308b\u3053\u3068\u3001\u5224\u65ad\u6642\u306e\u6ce8\u610f\u70b9\u3002<\/li>\n<li 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BtoB\u306eSNS\u6d3b\u7528\u3068\u306f\uff1f\u76ee\u7684\u30fb\u5a92\u4f53...","protected":false},"author":2,"featured_media":313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=311"}],"version-history":[{"count":1,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/posts\/311\/revisions\/314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=\/wp\/v2\/media\/313"}],"wp:attachment":[{"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketingkenkyubu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}